Software as a Creative Medium
January 28, 2026
I did not get into software because I wanted to optimize ad click-through rates. I got into it because building things from nothing felt like magic.
There is a moment in every project where the thing you are building starts to take shape, where the abstraction becomes real and the system begins to behave like you imagined it would. That moment never gets old.
I think the best engineers treat code the way a woodworker treats wood. You respect the material. You understand its grain. You know when to push and when to let the material guide you.
This is why I care about the details. Stuff like the naming of a variable, the structure of a module, the shape of an API. These things matter not because users will notice, but because they determine how the system evolves over time.